Signarama Returns as the Title Sponsor for the 2022 World Axe Throwing Championship

July 27th, 2023

Signarama is the world’s leading sign franchise and they’ve returned to support the world’s largest axe throwing organization as the title sponsor for the 2022 Signarama World Axe Throwing Championship (WATC).

The WATC is comprised of hundreds of competitors across three different disciplines and will be hosted at the Fox Cities Exhibition Center in Appleton, Wisconsin from December 1st through 4th. Throughout the weekend, the venue will accommodate the best throwers from all over the world who will compete to become the next World Axe Throwing Champion in three different disciplines. Hatchet, Big Axe, and Duals.

Founded in 2017 to grow and strengthen the sport of urban axe throwing across the world, The World Axe Throwing League has grown to more than 28 countries, over 250 affiliates, and more than 307 locations worldwide since its inception.

“We’re excited to have Signarama be this year’s title sponsor for a fourth year. With their ongoing support, we’re confident that this will be the biggest and best event we’ve ever produced,” said Mike Morton, Commissioner of the World Axe Throwing League.

“Signarama is thrilled to be the title sponsor of the World Axe Throwing Championship for the fourth year in a row,” said A.J. Titus, President of Signarama. “Our franchise owners have seen a lot of success through this partnership led by our Marketing Fund, and we’re looking forward to another great event this December.”

The 2022 Signarama World Axe Throwing Championship will be hosted in conjunction with the World Knife Throwing Championship. And it will return to ESPN this December. Viewers will have the unique opportunity to watch the final competitors for each discipline after they’ve competed throughout the year and on that weekend will compete against the best the world has to offer.

About Signarama

Signarama, the world’s largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). As part of a $49-billion-plus worldwide sign market, Signarama has been at the forefront of the sign industry for over three decades. For more information, visit For more information on the Signarama franchise opportunity, visit

About the World Axe Throwing League

The World Axe Throwing League (WATL) is the global governing body of urban axe throwing. WATL was founded in 2017 by representatives from Canada, the United States of America, Brazil, and Ireland. It has 25 axe throwing nations with affiliates. It organizes league play and tournament events working with its hundreds of affiliated locations around the world.